Some things that are true:

• Most startups and new products fail. And the number one reason cited for that failure is “No Market Need”. In other words, most startups are spending vast amounts of time, money, and energy building things that have almost no chance of success.
• I’ve made a lot of the mistakes myself, and have failed many times.
• I use my experience and contacts to massively minimise the likelihood of failure for my clients.
• The last accelerator programme I ran received an anonymously reported Net Promoter Score of 100.

Some things that I believe:

• Most startup support is poor. Especially outside of world-leading tech clusters.
• The focus is very often on supporting the startup, not the founder.
• As a result, poor ideas are usually artificially kept alive, when the founder could have moved on to a better or different problem to solve.
• Startups thrive under challenge, especially when applied from a position of experience and kindness.

I work in three main ways:

1. One on one mentoring with founders / innovators
2. Delivering workshops to help them identify a *real* problem to solve.
3. Design and delivery of accelerators and incubators.