I provide award winning startup support.
I’m a leading UK expert on innovation & startup validation, and have particular interest in the correlation between founder behaviour and future success.
I’ve bootstrapped multiple businesses to profit, successfully exiting two.
I have a background in the music industry, having run a label which achieved a UK top ten hit.
As featured in…




Services
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Startup Programme Design and Delivery
I build award winning startup programmes. The latest one received an anonymously reported NPS score of 100.
I offer expert programme design and delivery, tailored to your specific goals. Drawing on proven experience, including achieving exceptional participant satisfaction, I create impactful programmes that drive real results.
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Startup Validation
Most startups fail. But with the right insight and processes you can MASSIVELY reduce the likelihood of failure.
My startup validation services cut through the noise. I use a proven, data-driven approach to identify genuine market demand. Forget wasted resources; I help you refine your product, pinpoint your ideal customer, and build a solid foundation for sustainable growth. Let’s transform your idea into a validated, investable business.
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Mentoring and coaching
Unlock your startup's potential with expert mentoring and coaching. I provide tailored guidance, drawing on real-world experience to navigate the challenges of early-stage growth. Beyond generic advice, I offer practical strategies, challenge assumptions, and help you build a resilient, scalable business. Let's work together to clarify your vision, refine your approach, and accelerate your journey to success.
Selected Previous Projects
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Dizzyjam
Co-founder. Direct-to-fan music merchandise platform. 40,000 users. Acquired 2022.
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Ramp Merch
Co-founder. Chair. Smart, data-driven, merchandise provider for startups and events.
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TEDxCardiff
Co-founder, now advisor. One of the most highly rated TEDx events in the UK.
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Cardiff Start
Co-founder. Wales largest startup community. Worked directly with Downing Street, UK Gov, Welsh Gov, Royal Family.