At The Do Lectures this year I was introduced to a video entitled the Girl Effect. It’s now a very short video that I can’t watch without a tear in my eye. It’s incredibly powerful and makes me want to do something to help. I owe Duke Stump a huge amount for introducing me to it.
So it was a bit strange to see a carbon copy used by Starbucks on a UK TV advert this evening. It was supposedly for a good cause, but I couldn’t help but have mixed feelings about a mega-corp nicking something creative that was purely for the benefit of others.
What do you think? Should they have taken 30 seconds to develop a new concept of their own? Or am I just being a bit “over-protective” of something that’s not important because as long as good stuff comes out of it it’s not important?