Starbucks rip off the Girl Effect

At The Do Lectures this year I was introduced to a video entitled the Girl Effect. It’s now a very short video that I can’t watch without a tear in my eye.  It’s incredibly powerful and makes me want to do something to help. I owe Duke Stump a huge amount for introducing me to it.

So it was a bit strange to see a carbon copy used by Starbucks on a UK TV advert this evening. It was supposedly for a good cause, but I couldn’t help but have mixed feelings about a mega-corp nicking something creative that was purely for the benefit of others.

What do you think? Should they have taken 30 seconds to develop a new concept of their own? Or am I just being a bit “over-protective” of something that’s not important because as long as good stuff comes out of it it’s not important?




6 responses to “Starbucks rip off the Girl Effect”

  1. I don’t think they’d ripped off the ‘Girl effect’ video.

    They’ve just used a very similar effect in the video. And if they’re promoting the same end goal then let’s not complain. 🙂

  2. Very true, Ben.

    I think it’s good that they’re doing something, but I’m always cautious that they do it in a cynical fashion (purely to gain brownie points and karma).

    But then, as you say, if the end result is the same then maybe it doesn’t matter?

  3. I think they have ripped it off, but perhaps that will help to promote the original, so I don’t think it will do any harm, and hopefully the end result will be more good.

  4. the starbucks isn’t as typographically adventurous as the first one – the nature of mass media advertising constrains legibility etc etc

    but isn’t this all very similar to the nike adverts of about 10 years ago – the just do it ones? I cant find an example at the moment but if/when I do I’ll post a link…

    the sentiments of the GIRL piece though are spot on…

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