It’s brilliant funny, incisive and pretty sweary, as I’ve come to expect from him. But beneath the jokey central premise that men are ruining the world and that women should take over *everything* lies a fundamental problem. And it gives me a chance to get something off my chest that I’ve been meaning to for ages.

Y’see, I agree in principle with Charlie. There aren’t enough women in positions of real power, and the world would be a better place if it wasn’t so patriarchal. But unfortunately the women that do get to power (or try to get to power) almost always seem to do it by emulating male traits. I honestly can’t think of many women I know who have got to the top in their game without apparently resorting to being battleaxes, bullies or bitches. They put on a mask of aggression that makes them harsh and unapproachable. Take the two women who’ve been sat on the panel of Dragon’s Den; Deborah Meaden and Rachel Elnaugh.

I’m not entirely sure I saw either of them crack a smile once in all the eipsodes I watched. And they seemed to be particularly unpleasant to female “contestants” who tried to appeal to them on a feminine level. I’m sure both of them are lovely in real life, but when in business mode they lose all the humour, warmth, and approachability that are their strengths. But because we live in a male dominated society they are probably seen as weaknesses, because us blokes have made aggression, suppression and bullying the de facto modes of business.

Of course, these are all generalisations, and maybe there’s not a fundamental problem in Brooker’s proposal – maybe we just need to change the way we see leaders & entrepreneurs. I’d just love to see a new generation of women leaders coming through who were brilliant, warm, friendly and aren’t scared to lead as women, and not as “men in dresses”.

They both gave fascinating talks at the beginning of the first day, and I took lots of notes. I’ve just been looking back over them and thought there were a few snippits that are worth sharing. This will all appear in bullet-point form, as I can’t remember the exact context of each fact and wouldn’t want to misquote Jeremy or Gerd. Also, apologies if some of the facts don’t make that much sense out of context. They obviously don’t have the great slides that Gerd and Jeremy used to illustrate their points, too. You can see the slides for Jeremy’s presentation here, and Gerd’s here.

If they don’t make sense then let me know – I’ll improve my note taking technique!

Also, I’ll be adding news links to back up as much of this information as i can, when I can.

Jeremy Silver

• The “value” in creative industries tends to be in digital media.
• In 9 years the music industry has lost 40 percent of its value.
• 20 – 25 percent of sales across the board are digital.
• Games companies are making money!
• Youtube‘s bandwidth costs $1m a day to maintain, and their daily loss exceeds $1m a day.
• In the UK £357 is spent on advertising per head of population (from memory, this is annually). 19 percent of this is online, the highest percentage in the world.
• The UK has the highest per capita spend on music. $82 a year.
• Consumers are very sophisticated and want to interact with music – e.g. see Rockband & Singstar, Radiohead allowing fans to remix tunes etc.

Gerd Leonhard

• 92 percent of Google’s revenue is from Adwords.
• Total fragmentation of the market is certain. Very few models work for everyone anymore. We’ll never see anyone having hits on the scale of The Beatles again. In TV Dallas used to get 70 percent of US viewers. Today the top show, American Idol, gets just 7 percent.
• Physical Media and productised content is the past.
• 1.7 million new mobile users in India every week.
• 6.8 billion minutes a day are spent on Facebook. It is a broadcaster, as are all social network.
• We’re living in an age of “Attention Challenge”. Distribution is now a default setting.
• Brand magnetism is everything. If you love them, you’ll buy them.
• “Money is just a type of information” – www.kk.org

I often advise people on small business and creative industries, and tell them to look at the top DJs and producers in the world: Carl Cox, Pete Tong, Sasha, Roger Sanchez, Eric Morillo, The Chemical Brothers, Fatboy Slim, The Prodigy etc – I’m fairly certain that not one of them is under 40, and I know that some of them are over 50. (edit – I’m reliably informed by Ian -see comments below- that Liam from the Prodigy is a spritely 37). The average age of the freshest, hottest 3 DJs in the world (Tiesto, Armin van Buuren and Paul van Dyk) is 37.2.

Being a DJ is usually considered to be a youngster’s game. These guys are clear evidence that if you’re good enough you might make it, BUT if you’re good enough AND you’re willing to stick at it long enough then you’ll definitely improve your chances of making it. I suppose it’s a case of having the talent, and using the perseverance to maximise the likelihood of getting your break…

“It’s not that I’m so smart, it’s just that I stay with problems longer”. ~Albert Einstein

A few bits and pieces…
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We’ve recently announced details of Ignite Cardiff #2, and with that in mind I thought I’d link to this article explaining how to “Deliver a Presentation like Steve Jobs”.

14 Tools Of Highly Effective Twitter Users – I particularly like the first tool. I’d be more inclined to find out how annoying I am though, rather than vet others before following….

This looks quite interesting if you’re based near South Wales and are in the creative industries, innovation, enterprise etc. I’ll probably be there.

This link is either the greatest link ever for a procrastinator, or a fascinating archive of the things that amused us over the early years of “the internet age”.

Very interesting take on what’s “killing” the music industry. Not illegal downloads, according to the author. Surprised to see that the value of music being shipped is more today than it was in 1993.

My Dad’s been very ill recently, and I’ve been “hanging out” at an online forum where people exchange experiences and support about the illness that he’s suffering from. One post struck me as absolute gold: A woman has become very housebound and insular in the last year, not wishing to leave the house. But in the recent snow her husband and kids persuaded her to go out and make a snowman with them. The phrase that convinced her to get out there? “Let’s go make some memories“.

Life is short, and all we really have at the end of it is our memories, so go make some.

* The pic at the top is of my girlfriend and I, mid-jump, making some snowy memories a few weeks ago. That blurry shot is the best of about 15 attempts to get a shot of us mid air in the snow, using a self timer!

Its growth has been astonishing. Just look at this graph that shows it’s percentage reach over the last 18 months:

Interestingly though, it’s barely made the faintest dent in Facebook’s dominance. And yes, Twitter does feature on the following graph. You just have to look *very* closely…

I can only assume that the majority of Twitter’s users access it through clients such as Tweetdeck and Twhirl, which don’t access the site directly, and therefore wouldn’t contribute to those graphs.

And yet it’s really difficult to explain to non-converts why they should be part of the movement. The following video gives an overview of the social aspect of Twitter. If I’m honest, I don’t see much point in using Twitter if you don’t have any particularly strong passions, or are “in business”. I may be wrong, but I’m not entirely sure how Twitter would be of much benefit on a social level, above and beyond what Facebook and forums currently provide…

However, if you are self-employed, a freelancer, a passionate indulger, or just want to get more involved in your own industry, then you’d be amazed at how Twitter will change your online behaviour. As @biggreensheep says in this Guardian article about Twitter: “If Dave be “the home of witty banter” then Twitter has got to be the home of intelligent social networking. While other social networks rely heavily on gimmicks and apps, the Twitter platform holds community and content in high regard.

Another interesting take comes from @bbmorph: “One (of several) ways I use Twitter is to communicate with people who might otherwise ignore me. As a community of ‘early adopters’, people who have joined Twitter for business reasons want to be seen to be in touch with the technology and the community. This makes it easier to talk to people further up the (imagined or otherwise) rungs of business hierarchy than one would otherwise be able to do.”

But the most succinct viewpoint comes from @digitalmaverick: “I use Twitter because it’s broadened the range of people I can interact with instantly and I get authoritative responses.”

But, if you haven’t already, there’s really only one way to truly grasp the point and scope of Twitter. And that’s to sign up and get involved. But before you do, the most important thing it’s vital to understand is that there are three methods of using Twitter for marketing, PR, and self-promotion.

1 – HowToUseTwitterForMarketingAndPR.com
2 – Just constantly write about yourself and don’t “follow” anyone else.
3 – Somewhere in between. Twitter is a dialogue. A conversation. It’s not about “broadcasting”. It’s about call and response, engagement, and genuine interest in a community. Like any self-regulating community, if you see it as an opportunity to self-promote and nothing else, you’ll very quickly find that no-one is listening.

More details here.

More details here.

While many are wringing their hands, I recall the 1970s when we were suffering from an oil shock causing long lines at gas stations, rationing, and 55 MPH speed limits on Federal highways, a recession, very little venture capital ($50 million per year into VC firms), and, what President Jimmy Carter (wearing a sweater while addressing the Nation on TV because he had turned down the heat in the White House) called a “malaise”. It was during those times that two kids without any real college education, Bill Gates and Steve Jobs, started companies that did pretty well. Opportunities abound in bad times as well as good times. In fact, the opportunities are often greater when the conventional wisdom is that everything is going into the toilet.

Well…we’re nearing the end of another great year, and, despite what we read about the outlook for 2009, we can look forward to a New Year filled with opportunities as well as stimulating challenges.

Now’s the time, folks!

Anyway, does this graph tell us anything about the future of various social networks?

And I find it interesting that Bebo.com (yes, that pale line across the very bottom of the graph) has experienced absolutely zero growth in users since its $850m sale to AOL earlier this year. What do they plan to do with it?

Anyway, does this graph tell us anything about the future of various social networks?

And I find it interesting that Bebo.com (yes, that pale line across the very bottom of the graph) has experienced absolutely zero growth in users since its $850m sale to AOL earlier this year. What do they plan to do with it?

I’ve been thinking for years about whether humans (as a collective) are able to psychologically cope with the sheer complexity of life that comes with being surrounded by incredible technology. And there’s a whole book i could write on it, so I won’t bore you now. But I often wonder if as a species we wouldn’t be happier reverting to the 5 or 6 meditative actions a day (ploughing, harvesting, hunting etc), rather than maintaining the incredibly fragmented lives we live now (check email 52 times, write 12 texts while eating lunch, receive 6 phonecalls, watch half a movie while writing emails etc etc etc). I often wonder about the impact of this on our collective mental health. I often feel like my brain needs “defragmenting”, a phrase that will be familiar to anyone who performs their own computer maintenance.

Anyway, before I end up starting down that avenue for lengthy discussion I’ll leave you with this brilliant, and relevant, clip of American comedian Louis CK on the Conan O’Brien show. As he says – “Everything’s amazing, nobody’s happy”. Maybe we should show a little more gratitude for the incredible times we live in.

Hat-tip to Merlin Mann.