Comments on: Starbucks rip off the Girl Effect

By: Neil Cocker

Neil Cocker — Fri, 27 Nov 2009 19:09:05 +0000

Thanks Dave. I don’t remember those ads. Would love to see them if you do manage to find an example.

By: dave&kitty

dave&kitty — Fri, 27 Nov 2009 12:27:26 +0000

the starbucks isn’t as typographically adventurous as the first one – the nature of mass media advertising constrains legibility etc etc

but isn’t this all very similar to the nike adverts of about 10 years ago – the just do it ones? I cant find an example at the moment but if/when I do I’ll post a link…

the sentiments of the GIRL piece though are spot on…

By: Louise Browne

Louise Browne — Sun, 22 Nov 2009 20:44:58 +0000

I think they have ripped it off, but perhaps that will help to promote the original, so I don’t think it will do any harm, and hopefully the end result will be more good.

By: Carl Morris

Carl Morris — Thu, 19 Nov 2009 12:51:00 +0000

There's some discussion of this on various blogs, e.g. http://philanthropy.com/giveandtake/article/771/did-starbucks-borrow-a-charitys-video-campaign

By: Neil Cocker

Neil Cocker — Wed, 18 Nov 2009 00:46:39 +0000

Very true, Ben.

I think it’s good that they’re doing something, but I’m always cautious that they do it in a cynical fashion (purely to gain brownie points and karma).

But then, as you say, if the end result is the same then maybe it doesn’t matter?

By: Ben

Ben — Tue, 17 Nov 2009 19:46:46 +0000

I don’t think they’d ripped off the ‘Girl effect’ video.

They’ve just used a very similar effect in the video. And if they’re promoting the same end goal then let’s not complain.